About Us

Since 1988, Body Aware has been at the forefront of the drive to set new standards in fashion and fun in the design of men's underwear, leaving behind the traditional and often plain boring underwear of the past. The company has its origins in the small mill town of Trowbridge in the west of England, where it was founded by Kristina, a former American diplomat and David, a petroleum geophysicist. Since 2001, the headquarters has been in Arizona, USA.

Body Aware Ltd, Trowbridge. Wiltshire UK, 1996

The genesis of a separate Xdress brand was around 1992 when a small range of simple black and white lace briefs for men were added to the Body Aware range in the UK. The reception was positive and immediate, generating plenty of television and press buzz, and as a result the Xdress range grew to encompass many fabrics that up until that time had been exclusively reserved for women.   Xdress broke away from Body Aware as a separate mail order catalog in 1996 and later a web site in 1999.

The company distributes goods to UK and the rest of Europe from our UK distribution center in Barnstaple, Devon and to the rest of the world from our design and manufacturing headquarters in Scottsdale, Arizona, USA.

Body Aware offers an amazing array of beautifully designed and impeccably manufactured underwear for men.  Being both designers and manufacturers of the Body Aware brand allows rapid development of new designs, in fact we are probably the first company to bring "fast fashion" to men's underwear!  

Body Aware Inc., a privately held company, is and will continue to be, one of the world leaders in exciting new fashions and comfort for men of all ages and dimensions.

Body Aware Inc, Arizona USA, 2016

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